St. Clair Hospital, a community facility, was in the midst of a capital campaign to raise funds for a new Outpatient Center– located adjacent to the main hospital. In an effort to capture the scope and depth of the project, St. Clair was interested in creating a two-part video series to engage potential donors and bring them on board. Both videos were featured at fundraising events and in the lobby display at the main hospital.

Part one, Groundbreaking Growth: Building on our Commitment to the Community, features statistics and quotes that highlight the impact that St. Clair Hospital has on the local community. Animated architectural renderings support details of the project and provide an exciting preview of the proposed outpatient center.

Part two, Groundbreaking Growth: Help us to continue to build on our Commitment to the Community, features drone footage of the project site and progress, supported with statistical data. On-location interviews with retired doctors and nurses that have committed donation support were key in expressing the value of the Outpatient Center and the need for continued donations to the project.