EXPERIENTIAL

Whether designing trade show booths for regional or national shows or corporate sales meetings, environmental graphics are essential to a cohesive communication experience.

ENVIRONMENTAL DISPLAY

PPG Electrocoat Industry Conference

PROPOSED CONCEPT

The PPG Coatings team wanted to create an immersive experience at the annual conference on industrial Electrocoating, ECoat. The goal was to simultaneously entertain and educate attendees, present the company as market leaders in Electrocoating technology, while promoting PPG Coatings services and reinforcing their commitment to research and development. This six-hole mini-golf concept divides the 'course' into fun, educational stations and keeps the visitors moving and interacting with each other. Large format graphic billboards help frame the area and guide the user through the PPG Electrocoating experience. A simulated cart path guides players through the course and food and beverage stations.