HIGHMARK
Annual Report
BLUE EVOLUTION
Highmark, a regional provider of Health Plans for Medicare, businesses, individuals, and families, wanted to take advantage of the success of a series of television commercials that featured a blue 'helping hand' — representing Highmark"s presence in the health of their members. The theme BLUE EVOLUTION and the use of the blue hand shown in the commercials was a way to extend the brand campaign. Blue Evolution also spoke to some of the partnerships, programs and acquisitions that were featured in the Annual Report.
CHALLENGE
Present a myriad of feature stories and business report in a visually interesting way.
SOLUTION
On-location photo shoots with actual Highmark members were used to highlight member services and successful initiatives. Technical data was presented with graphic icons and colors to help increase interest and comprehension.
CATEGORIES
Graphic design, Print production management, Art direction
